The Ministry of Education (and Research, not that they clearly did any in terms of marketing in this case) has come in for some well-deserved lampooning for the TV ad they have produced to air on Estonia's one and only channel designed for the Russian-speaking population to promote the transition in Russian-language schools to studies in Estonian.The clip is just an embarrassment to watch. You don't even need to understand what they're saying to appreciate how lame it is. The slogan for the campaign, which forms the title of this post, means 'learn Estonian, stay Russian, feel at home' - a laudable idea in itself, but the execution... Click on the link below.
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