Friday, November 30, 2007

A clear case of plagiarism

In an article entitled Scots Copying Estonians? Delfi reports on a Times of London report that the Scottish government has spent six months and hundreds of thousands of pounds coming up with its new national tourism slogan... 'Welcome to Scotland'.

Clearly in a move to distinguish the Scottish version from its Estonian forerunner, the placards bearing the slogan also feature it in the local lingo - “Fàilte gu Alba” - which is something Estonia's can't be accused of. However, in an eerily familiar and yet ironic criticism of the new campaign (considering who it's coming from), the designer of the logo for the 2012 London Olympics has said that it lacks emotion and feels “governmental, corporate and static”.

You be the judge.

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